Private Performance · London · Worldwide

Private training, nutrition and wellness mentoring for business elites and their families. In residence worldwide, in London and on location. By application only.

Request an introduction→ Review the engagements →
Equinox · HSK·Saracens·Fulham Academy
Iliyan Tanchev — private personal trainer and nutritionist
Scroll
Held in strict confidence
01 — The Philosophy

Beyond the physical.

Training is the smallest part. The work is building a body and a routine that perform under the demands you live with.

For people whose time, focus and energy are their most valuable assets, health cannot be generic. Every programme, across training, nutrition and recovery, is engineered around your schedule, your travel and your standards, then delivered quietly and held in complete confidence. The outcome is not a workout. It is your strongest, sharpest self, sustained.

02 — About

A life built around elite performance.

I have spent my entire life around elite sport.

I played academy football for Fulham and Sutton United until the age of eighteen. That is where my fitness journey truly began, along with a deep passion for weightlifting, conditioning and nutrition.

I went on to earn a degree in Sports Science, specialising in Strength & Conditioning, while completing an internship with the Premiership rugby club Saracens, training alongside some of the finest strength and conditioning coaches in the world.

After my degree, I spent years at Equinox in London, working closely with ultra-high-net-worth individuals, executives, celebrities and public figures. From there I moved into coaching privately, across London's most discreet boutique gyms and in the private residences of the people I train.

Fulham FC
Academy football
Saracens
Premiership rugby
BSc
Strength & conditioning
Equinox · HSK
UHNW & VIP coaching

A method built around the way you live.

03 — The Approach
i.

Training

Strength, conditioning and movement, programmed to raise measurable physical capability rather than simply fill an hour.

ii.

Nutrition

Practical, sustainable nutrition built for demanding lives and constant travel. No fads, only what holds up under pressure.

iii.

Longevity

Recovery, sleep and mobility protocols designed to keep you operating at full capacity for decades, not weeks.

iv.

Discretion

Travel-ready, in-residence and absolutely confidential. The work fits into your world, never the reverse.

04 — The Programme

Everything is tailored. Nothing is left to chance.

Periodised programming built around your goals and your body, whether power, physique, athleticism or all three. Every session is measured, progressed and adjusted to your travel and workload, so progress never stalls when life gets busy.

Sustainable nutrition designed for demanding schedules and frequent travel, coordinated discreetly with your private chef or team where required. The aim is energy, body composition and clarity you can hold for the long run.

Sleep, mobility, breathwork and recovery protocols engineered to keep your healthspan high. Training hard is only worthwhile if you also feel and operate at your peak, today and decades from now.

Coaching that follows you, whether to your residence, your yacht, your hotel or your office. Sessions are arranged around your calendar across time zones, with absolute confidentiality at every step.

05 — The Work

The standard, not a showreel.

A private practice is judged by how it is run, not by who it shows. These are the terms that do not move.

London & in-residence

Trained in person from a private London studio, or in residence at your home, hotel or estate for the length of the engagement.

One client at a time, in person

No groups, no associates, no remote coaching. Every session is delivered by Iliyan, from first to last.

By application

A small number of engagements are accepted in any given year. Suitability is established before fees are ever raised.

The same, in any time zone

The work does not soften with the postcode. In London, the Alps or the Gulf, the standard arrives intact.

Acceptance is by application, and is not guaranteed.

06 — In Their Words

Trusted by people who answer to no one.

We are building a company at full tilt, and my health was the first thing to slip. Iliyan rebuilt it around my schedule, never the other way around. I have not felt this sharp in years.
CEO & co-founder, AI consultancy — Madrid
Private client since 2025

Client identities are withheld at their request. Verifiable references are made available, under NDA, at proposal stage.

07 — The Process

From introduction to delivery.

Every engagement follows a discreet, managed process, designed so that nothing is left for you to arrange.

01

Private application

A confidential enquiry and health intake, handled directly by Iliyan and held in strict confidence.

02

Discovery call

A private conversation to understand your goals, schedule and standards, followed by a bespoke proposal.

03

Onboarding

Logistics, NDA and coordination with your team, including chef, household and security, arranged before day one.

04

Delivery

The engagement begins, in residence or in London, with every detail already in place.

08 — Investment

Two ways to work together.

Choose an immersive in-residence consultancy, where Iliyan flies to your country and remains with you for the full engagement, or private one-to-one training in London. Every programme is built entirely around you.

In-Residence Consultancy · Worldwide

Iliyan relocates to your country and remains in residence for the duration of the engagement. Training, nutrition and recovery, delivered daily, wherever you are.

One Month
$7,000
 
A focused residency.
  • Iliyan in residence, in your country
  • Bespoke training programme
  • Personalised nutrition plan
  • Private 1:1 sessions
  • Ongoing direct support
Enquire
Two Months
$12,000
$6,000 / month
Momentum & transformation.
  • Everything in One Month
  • Structured progress reviews
  • Travel & lifestyle protocols
  • Chef & team coordination
Enquire
Best value
Three Months
$18,000
$6,000 / month
Full transformation & longevity.
  • Everything in Two Months
  • Recovery & longevity plan
  • Priority scheduling worldwide
  • Quarterly performance roadmap
Enquire
Personal Training · London · 1:1

Private one-to-one sessions across London's most discreet boutique gyms, or at your residence.

12-Hour Pack
£3,600
£300 / hour
Twelve hours of private coaching.
  • One-to-one personal training
  • Bespoke programming throughout
  • Boutique gym or your residence
  • Direct support between sessions
Enquire
24-Hour Pack
£6,800
≈ £283 / hour
Twenty-four hours of private coaching.
  • Everything in the 12-hour pack
  • Priority scheduling
  • Personalised nutrition guidance
  • Structured progress reviews
Enquire

All engagements are private and by application. Bespoke and longer arrangements available on request.

By Application

Engagements are limited and private.

A select number of private clients are accepted each year.

Schedule a private call

You may also enquire by email. All enquiries are handled in strict confidence.