Private one-to-one sessions at the client's residence. The starting point for clients who want to experience the service before committing to a longer engagement.
Multi-session packages available at preferential rates. Enquire for details.
Private training, nutrition and wellness mentoring for business elites and their families. In residence worldwide, in London and on location. By application only.
Training is the smallest part. The real work is building a body and a routine that hold up under the demands of a high-performance life.
Most fitness programmes are built for the average person. My clients are not average.
So I build everything, training, nutrition and recovery, around the person in front of me. Their schedule, their travel, their goals. Nothing generic, nothing off the shelf. I deliver it privately, in complete confidence. The result is not a workout. It is the strongest, sharpest version of themselves, every day.
Programmed to raise measurable physical capability. Every session is underpinned by Sports Science and data analysis, tracking what is actually changing and adjusting accordingly.
Practical and sustainable, built for people who travel constantly and operate under pressure. No fads, no plans that fall apart the moment the schedule changes.
Nutrition is engineered around the client's actual life. Private dining, business travel, restaurant schedules, time-zone changes and social obligations are all accounted for from the start.
For clients with specific performance targets, body-composition goals or medical considerations, nutrition is tracked, analysed and adjusted with the same rigour applied to physical training.
Recovery, sleep and mobility protocols designed for decades of performance, not a summer. The work is built to last.
Remaining physically capable, mentally sharp and energetically consistent well into later decades is not a matter of genetics alone. It is the result of deliberate, intelligent programming applied consistently over time.
Every programme incorporates the pillars the science is increasingly clear on: strength training as a primary driver of healthy ageing, mobility and joint integrity to maintain freedom of movement, recovery protocols that regulate the nervous system and reduce the cumulative load of high-pressure living, and sleep optimisation as the foundation everything else is built on.
For clients already performing at a high level, the goal is not simply to maintain that. It is to ensure that the body they have at fifty, sixty or seventy reflects the investment they are making today.
I have worked with clients from London, Riyadh, Dubai, New York and everywhere in between. The ability to read a person, understand their background, adapt to their emotional state and communicate across cultures is not a soft skill. In my line of work it is essential to get the best out of the individual. The approach shifts to fit the person, never the reverse.
In residence, travel-ready and completely confidential. What happens in the client's home stays there.
This means no social media, no photographs, no mention of names. Schedules, routines, health data and personal circumstances are held in complete confidence, always. Nothing is shared, referenced or discussed outside of the professional relationship.
For principals who value privacy as highly as performance, discretion is not an afterthought. It is built into every aspect of how I operate, from the first conversation to the last.

MadridWe are building a company at full tilt, and my health was the first thing to slip. Iliyan rebuilt it around my schedule, never the other way around. I have not felt this sharp in years.
Client identities are withheld at their request. Verifiable references are made available, under NDA, at proposal stage.
A private, in-depth conversation covering goals, health history, lifestyle, travel patterns and personal preferences.
A fully bespoke plan across training, nutrition and recovery, engineered specifically around the client's life and needs.
In-residence, or travel-ready. Sessions are scheduled entirely around the client's calendar. The service moves with them.
Progress is tracked, data is reviewed and the programme is adjusted continuously. The work evolves as the client does.
Every detail is handled with optimum precision.

Every engagement is private, bespoke and built entirely around the client.
Private one-to-one sessions at the client's residence. The starting point for clients who want to experience the service before committing to a longer engagement.
Multi-session packages available at preferential rates. Enquire for details.
A fully bespoke programme across training, nutrition and recovery, designed and managed remotely. Includes continuous programme updates, nutrition guidance, recovery protocols and direct access between sessions. Built to function seamlessly around travel and a demanding schedule.
Enquire for details.
The most immersive engagement available. I relocate to the client's primary or secondary residence and remain for the full term of the contract, providing dedicated daily coaching across training, nutrition and recovery for a single client or family. Contracts are flexible and structured entirely around the needs of the client and their household.
All engagements are private and by application. Bespoke and longer arrangements available on request.
Over a decade working at the intersection of elite sport and private service.
Grounded in elite sport from the start: academy football at Fulham and Sutton United, a degree in Sports Science with a Strength & Conditioning specialism, an internship at Saracens Rugby Club, and years at Equinox London working with executives, public figures and private principals.

A select number of private clients are accepted each year.
Schedule a private callYou may also enquire by email. All enquiries are handled in strict confidence.